press release
PRESS RELEASE. MailChimp’s recent decision to suspend newsletter services for crypto businesses expresses the widening chasm between web2 and web3 and the pronounced importance of a robust communications bridge between both realms. In recent weeks, many crypto and NFT projects were abruptly informed by MailChimp – in a matter-of-fact manner – that the risk associated with their account was “too great for us to support sending.” The breadth of this comprehensive policy means that many highly sophisticated and legitimate companies will no longer have a direct line of communication with the holders of their assets. This opens a new paradigm for anonymous and encrypted wallet-to-wallet communication.
Some web2 giants have a sense of trepidation regarding their involvement in the rapidly evolving web3 ecosystem. Often with emerging trends, there is a tendency for significant players to ‘let it play out, and if it catches on, we’ll buy out the pioneering companies’; this has been a universal truth over the years, with the likes of Facebook acquiring up-start platforms offering a dynamic new solution or feature. However, buying out a web3 company represents an entirely different scope due to the distribution of tokens and community involvement for many of these next-gen platforms.
Suppose there is a household name tech company that has enjoyed prolonged growth in the web2 era and is confronted with a potential new web3 regulatory framework that could impact the web2 customer base. In that case, the company might feel compelled to take action to protect its piece of the pie. Whether it’s tokens or a connect-to-wallet feature, these concepts can introduce new risks for web2 companies to grapple with.
MailChimp has been very successful in the web2 arena, with a suite of features designed specifically for web2 companies. However, they might acknowledge their limitations within the web3 arena and take a prudent approach to newsletter distribution for crypto projects. MailChimp may also accept that broadening its horizons may spell trouble. Remember, when someone tries to do everything and spread themselves too thin, they risk undercutting their original value proposition. Think Yahoo – once upon a time, it was the leading search engine, and because it tried to encompass too much, it lost significant ground to Google.
It is difficult to say what the calculus will be for MailChimp moving forward. Perhaps they’ll let…
Click Here to Read the Full Original Article at Bitcoin News…
