The Web3 industry has experienced massive growth over the last many years, from a niche that saw the glimpses of the future of the internet, to a reality building that future with the brightest minds and makers.
The space has also received support from a number of influential people, absorbing big names originating from outside of Web3. One of those people is the world-famous rapper and entrepreneur Snoop Dogg and his son Cordell Broadus, also known as Champ Medici.
Over the last year in particular, Broadus and Snoop have been at the forefront of combining Web3 technologies like nonfungible tokens (NFTs), the metaverse and blockchain with the music industry and his large community.
In November 2022, among many of his other Web3-related projects, Snoop Dogg and Billy Ray Cyrus bridged music communities from across the genre spectrum, as well as blockchain networks with a music NFT drop.
“Snoop Dogg and Billy Ray Cyrus are launching a hip-hop country single with the new Animal Concerts NFT drop”$ANML #NFTs #Bullish
Read more about this on @RaritySniperNFT ⬇️ https://t.co/SC4d5n2Pg4
— Animal Concerts (@animalconcerts) April 5, 2022
Broadus has been an essential part of bringing his father’s legacy to life in this new era of digital innovation. Cointelegraph sat down with him to understand what goes into bringing a legacy artist and communities into the Web3 space.
He explained that in 2020 he was introduced to the metaverse and shortly after his father was approached by Crypto.com. In the studio when collaborators brought up digital assets and NFTs he recalled that no one understood the concept well enough to take it seriously.
“I took it upon myself to really learn it so I could put it in a language that my father could understand, and not just my father, but all of the culture.”
Broadus said he wanted to be a “bridge” to bring people into this space so that they could learn how to digitize their business and not rely only on the methods of the past. He felt a lot of musicians didn’t realize the potential of their unreleased music being, in some ways, equivalent to digital assets.
“People don’t care how big you are, they don’t want to just see you drop your own NFT. They want to see you support the community.”
When it comes to Snoop himself, Broadus said that his father had to trust his judgment. He recalled urging Snoop “for years” to recreate his first album, Doggystyle which was released in 1993 by Death Row Records.
He…
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