JPG.Store improves its site’s language translations to provide easier access for international artists to create NFTs for a global community of buyers.
JPG.Store announced the launch of ‘language localization,’ a feature which improves the quality of the site’s translations for the benefit of its global community.
This feature launch is part of a larger strategy aimed at providing the non-English-speaking world with equal access to opportunity in the NFT economy.
With the cost of minting an NFT on Cardano averaging less than $1, the JPG team is excited for their language efforts to attract and support more creators globally especially those previously priced out by blockchains with expensive gas fees.
Blakelock Brown, CEO of JPG.Store, said,
“We’re passionate about creating as much opportunity as we can for all creators. We’ve proudly paid out millions in royalties to our current NFT creators, but this massive opportunity should belong to all people.
“Eliminating language barriers is only a small piece of our exciting plans to endlessly empower international artists and collectors alike.”
To ensure users receive high-quality translations which update quickly, JPG.Store now uses a global team of human linguists paired with advanced machine language technology to craft the site’s translations.
The first languages to be supported are Japanese, Korean, Chinese (Simp), Portuguese, French and Spanish (LatAm).
JPG.Store engineers have also developed an auto-translating Discord bot to ensure users of all languages receive the same high-quality customer service the support team is widely recognized for.
Shannon Brown, co-founder of JPG.Store, said,
“We strive to hire the best minds we can find, so we’re a highly diverse team ourselves. We proudly come from over 15 different countries so, nurturing NFT adoption and opportunity globally is something we deeply value on a personal level.”
In a little over a year since launch, JPG.Store has catalyzed Cardano’s NFT industry to reach over $477 million in total sales, handling 97% of the blockchain’s current NFT volume.
With recent launches of Coti’s new Djed stablecoin and Liqwid’s DeFi lending protocol attracting outside liquidity to Cardano, the JPG team anticipates NFT trading volume to grow alongside its maturing DeFi ecosystem.
At time of writing, Cardano ranks as the fourth-largest NFT blockchain by volume over the last 30 days.
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