Warner’s The Flash goes web3, to a lack of applause….
Warner Bros.’ NFT unit has unveiled a new Web3 experience for the recently released DC Comics superhero more The Flash, which reportedly flopped at the box office.
According to an announcement from Warner Bros. Digital Collectibles, The Flash Web3 Movie Experience will launch on July 18 and will include NFT collections, AR experiences, access to behind-the-scenes content and the full film in 4K Ultra HD, to name a few.
The project will be hosted on the Eluvio blockchain, which Warner Bros. has used in the past for similar Superman and The Lord of the Rings web3 experiences.
The experience is being packaged as part of two different Mystery Bag editions, labeled “Mystery” and “Premium.”
The Mystery edition will cost $35 and the Premium edition will cost $100, with the latter containing greater benefits and a shot at getting seemingly better NFTs.
Over on Twitter, the community reaction wasn’t overly enthusiastic.
It’s official, The Flash is the first new release movie to hit the blockchain! pic.twitter.com/sScukkA6Fw
— Warner Bros. Digital Collectibles (@WarnerBrosNFT) July 14, 2023
The top comment from user @sxtvik has 1,649 likes at the time of writing and simply states: “Pay your writers, and stop cash-grabbing Web3.”
Another user sarcastically wrote: “Wow , the Flash traveled back to 2021,” in reference to the manic NFT bull market of that year, while @Simon_Goldberg suggested that Warner Bros. needs to “fire” whoever is running their Web3 department.
Yuga Labs focusing on Otherside metaverse amid BAYC downturn
With the floor price of the Bored Ape Yacht Club NFTs tanking significantly in 2023, Yuga Labs CEO Daniel Alegra has emphasized that the firm is working hard to build out its Otherside metaverse project.
Speaking at Fortune’s Brainstorm Tech conference on July 13, Alegra kept his cards close to his chest but outlined that Yuga’s plans for Otherside are “audacious,” and as such, will “take time,” to come to fruition.
So far, Otherside has only been available for a couple of early access trips for the BAYC community, and it remains to be seen when the project will officially launch.
Providing a little more information, Alegre said that Otherside will “bring communities together” and “bring new…
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