Blue chip nonfungible token (NFT) project Pudgy Penguins has signed a representation deal with major Hollywood talent agency William Morris Endeavor (WME).
According to an announcement via Twitter on May 5, Pudgy Penguins is looking to spread its intellectual property across film, TV, and gaming.
We’re proud to announce that @WME will be representing us as our official talent agency.
Together, with WME’s relationships in film, TV, and gaming, we will focus on strategic partnerships that help Pudgy Penguins reach new audiences. pic.twitter.com/TtbkLexxAV
— Pudgy Penguins (@pudgypenguins) May 5, 2023
Pudgy Penguins joins a growing list of big name NFT projects that have sought out Hollywood representation deals as a way to expand their brands and audiences. WME’s other NFT-related clients includes Dapper Labs co-founder Mack Flavelle, the Boss Beauties project, pseudonymous NFT artist FEWOCiOUS and artist Claire Silver.
Pudgy Penguins is the twenty-first highest-selling NFT project of all time according to data from CryptoSlam. Since launching in July 2021, it has generated a total of $250.2 million worth of sales on secondary markets.
Last month the project was acquired by Luca Netz of Netz Capital for 750 Ether (ETH), worth about $2.5 million at the time of purchase on April 3. Pudgy Penguins has been gradually developing a Web3 ecosystem and community surrounding the project, and has already made some moves to get the IP out into the mainstream.
In late March, the project soft-launched physical Pudgy Penguin figurines that come with certificates of authenticity and a proof of ownership that is recorded on Ethereum.
Soft launched in a couple of specialty retail chains internationally this week. Slowly and then all at once. Pudgy season is coming… https://t.co/hMbUnscxzo
— Luca Netz (@LucaNetz) March 31, 2023
Bitblox to build Web3 gambling games
A new blockchain gaming studio called Bitblox has launched to build a suite of Web3 gambling games on the Solana-based Hxro Network, a distributed liquidity layer for derivatives trading and betting applications.
The online gambling industry, or igaming, was worth roughly $63.5 billion in 2022, and is estimated to grow 11.7% annually from 2023 to 2030, according to Grand View Research.
In a May 4 announcement, Bitblox Games stated that it will focus on developing player-to-player (P2P) games built around skill and speed, where players bet against each other as opposed to the ‘house’ such as Casino…
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