April 26, 2023 – Manchester, United Kingdom
Augmented reality and avatar experience, ‘Play for the City,’ allows fans to create custom avatars that can be used in over 4,000 games and apps. Multi-channel campaign kicks off ahead of Manchester City versus Arsenal on April 26, 2023.
OKX, a world-leading Web 3.0 technology company and training kit partner of Manchester City, has today kicked off a new interactive metaverse avatar campaign with the club.
The new experience at playforthecity.com gives fans the opportunity to personalize their own digital avatars in Manchester City training kits and pre-match warm-up apparel with OKX branding.
To mark the kick-off, a hero video featuring top Manchester City players as giant avatars exploring Manchester as fans make their way to the stadium will be debuted in a multi-channel campaign during Manchester City’s home clash with fellow Premier League title contenders Arsenal.
The video will announce the new experience and inspire fans to ‘play for the city’ and get their own personalized digital avatars in the Manchester City x OKX kit.
Playforthecity.com allows fans to create their own bespoke avatars in seconds, giving them the ability to use their new avatars across 4,000 metaverse games and apps.
By sharing their avatars on social media using #playforthecity fans are also entered into a prize draw for a chance to win epic Man City and OKX prizes.
Haider Rafique, global chief marketing officer at OKX, said,
“The metaverse experiences we’ve been developing with Manchester City represent a whole world of exciting new opportunities, and your avatar grants you access to these.
“This campaign is another example of how Manchester City and OKX are delivering on the promise of Web 3.0 to enhance the fan experience and help people get closer to what OKX considers ‘a new way to internet.’”
Gavin Johnson, media director at City Football Group, said,
“We’re pleased to launch this exciting campaign with OKX and Yahoo today. Bringing together expertise from all three collaborators, we’re able to offer Manchester City fans across the world the ability to connect and engage with the club in a unique and interesting new way, and we hope fans enjoy the experience on offer.”
The experience was created by Manchester City and OKX in collaboration with Yahoo, which utilized its premium content creation team and technology to bring the experience to life and spread the word to fans.
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