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How Google’s AI legal protections can change art and copyright protections

How Google’s AI legal protections can change art and copyright protections

Google has been facing a wave of litigation recently as the implications of generative artificial intelligence (AI) on copyright and privacy rights become clearer.

Amid the ever-intensifying debate, Google has not only defended its AI training practices but also pledged to shield users of its generative AI products from accusations of copyright violations.

However, Google’s protective umbrella only spans seven specified products with generative AI attributes and conspicuously leaves out Google’s Bard search tool. The move, although a solace to some, opens a Pandora’s box of questions around accountability, the protection of creative rights and the burgeoning field of AI.

Moreover, the initiative is also being perceived as more than just a mere reactive measure from Google, but rather a meticulously crafted strategy to indemnify the blossoming AI landscape.

AI’s legal cloud 

The surge of generative AI over the last couple of years has rekindled the age-old flame of copyright debates with a modern twist. The bone of contention currently pivots around whether the data used to train AI models and the output generated by them violate propriety intellectual property (IP) affiliated with private entities.

In this regard, the accusations against Google consist of just this and, if proven, could not only cost Google a lot of money but also set a precedent that could throttle the growth of generative AI as a whole​.

Google’s legal strategy, meticulously designed to instill confidence among its clientele, stands on two primary pillars, i.e., the indemnification of its training data and its generated output. To elaborate, Google has committed to bearing legal responsibility should the data employed to devise its AI models face allegations of IP violations.

Not only that, but the tech giant is also looking to protect users against claims that the text, images or other content engendered by its AI services do not infringe upon anyone else’s personal data — encapsulating a wide array of its services, including Google Docs, Slides and Cloud Vertex AI.

Google has argued that the utilization of publicly available information for training AI systems is not tantamount to stealing, invasion of privacy or copyright infringement.

However, this assertion is under severe scrutiny as a slew of lawsuits accuse Google of misusing personal and copyrighted information to feed its AI models. One of the proposed class-action lawsuits even alleges that Google has built its…

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