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High Stakes in Crypto on TV: Interview With Killer Whales’ Paul Caslin

High Stakes in Crypto on TV: Interview With Killer Whales' Paul Caslin

If there’s anything that Web3 stands out for, it’s definitely the huge number of startups and projects trying to gain attention and build valuable products using blockchain and crypto technology. The popular project aggregator CoinMarketCap lists more than 8800 projects on its site — a figure that still doesn’t include many smaller projects, especially the ones without a token associated with them.

With so many projects competing for attention, Paul Caslin and his team had the idea for Killer Whales, a Shark Tank-like TV show with a few twists to make it more interesting and balanced in a Web3 context.

Produced in partnership with CoinMarketCap, Killer Whales lets projects pitch to a set of judges, called Whales, and receive a thorough grilling on their idea, business model and traction. The Whales can then decide to either sink or swim with the project, and perfect scores will earn a mentorship from the Whales. Unlike Shark Tank, there are no direct investment promises here.

Killer Whales is the brainchild of Paul Caslin, an award-winning Director and Creative Director who previously worked with a large host of celebrities including Shawn Mendes, Camila Cabello, Justin Bieber, Dua Lipa and more — all part of his tenure at MTV. Before that, he was nominated for…

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