Bitget, the cryptocurrency exchange endorsed by Lionel Messi, has expanded its partnership with the Italian football club Juventus by becoming the official sponsor of the women’s team.
Juventus Women is one of the top women’s football teams in Italy. It won five league titles, including two Coppa Italia and three Supercoppa Italiana. The team also plays in the UEFA Women’s Champions League, the pan-European football league.
The latest deal was strategic as it will help to bring the crypto exchange’s branding to a mass women’s football audience.
“We feel a deep affinity with Juventus Women, whose sporting achievements and spirit have rewritten the footballing record books. Sponsoring the Juventus Women’s Team will bring crypto to a wider female audience and motivate women to seize the opportunities that life presents,” said Bitget’s Managing Director, Gracy Chen.
“We’re confident that this partnership will develop into a long-running arrangement that will work to the advantage of all parties.”
The Rising Popularity of Women’s Football
Women’s football is not as popular as men’s sports, but it is growing at a tremendous pace. Stadiums are getting filled during the women’s football matches. In 2020, 3.4 million women and girls played football in England, and the international football governing body, FIFA, aims to have 60 million players globally by 2026.
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