The rise in
interest in digital assets has led to a significant increase in crypto
sponsorships aimed at enhancing and nurturing brand loyalty among crypto
enthusiasts. These strategic alliances boost visibility and build trust in this
ever-changing sector.
The panel
titled “Beyond Traditional: Crypto Sponsorships & NFT Integration”
during November’s Finance Magnates London Summit (FMLS23) explored the
growing trend of crypto sponsorships and NFT integration, offering insights
into the dynamically evolving world of digital assets.
Moderated
by Stefania Barbaglio, the CEO of Cassiopeia Services, the panel featured
Soledad Contreras, the Director of Partnerships at CoinDesk, and Bruno Almeida,
the CMO at IOVLabs.
Crypto Is “Male Dominated” Demographic
Contreras
highlighted the rapid development in crypto marketing, emphasizing the need for
innovative approaches to leverage technology and reach potential users. In
addition, she emphasized the importance of identifying the target audience.
Soledad Contreras, the Director of Partnerships at CoinDesk
“The
key for any brand is to be able to identify the audience and where that
audience lives, which type of content they consume, which type of events they
like to go to,” Contreras explained.
She pointed
out that crypto tends to appeal to a “very male dominated”
demographic interested in things like “Formula One, football and American
football.” Contreras argued that sponsoring related events can provide
“great visibility” and “good recognition” for crypto brands
looking to get their names out there.
Power of Community-Drive
Marketing
Bruno Almeida, the CMO at IOVLabs
Her
co-panelist, Almeida from IOV Labs, elaborated on various sponsorship
strategies, differentiating between sponsoring sports teams, influencers, events
and venues. The goal is always “brand recognition,” he said, but the
specifics depend on whether a company want to tap into an existing audience
base or associate your brand with a popular personality.
According
to Almeida, decentralized, community-driven marketing
