Blockchain game Illuvium goes mainstream with looming Epic Games Store listing

Blockchain-based game Illuvium is set to tap into an audience of millions of PC and mobile gamers with its upcoming listing on Epic Games Store, which is home to massively popular titles like Fortnite.

Illuvium, an interoperable blockchain game developed by Illuvium Labs, will feature on Epic’s store from Nov. 28, following several months of background work to get the title to meet Epic’s standards.

Speaking exclusively to Cointelegraph ahead of the Epic launch, Illuvium co-founder Kieran Warwick outlined the evolution of the game in order to cater to a mainstream audience and comply with the platform’s legal and compatibility requirements:

“The result of these efforts has not only earned Illuvium a place on a leading gaming platform but has also evolved our product.”

The game was developed using Unreal Engine 5 on the Immutable X network. Its beta launch on Epic Games will feature three different game genres set within the Illuvium universe.

This includes Overworld, an open world exploration game and “creature capturer reminiscent of beloved classics”, an autobattler strategy game called Arena and Zero, a mobile and desktop city-builder which ties into the other titles. Warwick said that their approach in building separate genres and game modes was aimed at attracting a wider audience of gamers.

“By launching three different games in three different genres, we have significantly increased our addressable market. The only issue is it has taken much longer to get to this point,” Warwick adds.

Given that blockchain games featuring nonfungible token (NFT) elements have struggled to break into the mainstream, Warwick’s team has adapted its approach in an effort to onboard users. He highlights the barrier to entry for non-Web3 native gamers as a key reason for the slow adoption of blockchain games:

“One of the most frustrating things about NFT games is the notion that you need a wallet and a ton of money just to try out the game. We have removed the need for wallets, and it’s free to play. We think this is the only way to get mainstream adoption.”

As Cointelegraph recently reported, Web3 venture capital firms like Animoca Brands have highlighted the hesitance of mainstream game publishers to list games that incorporate Web3 infrastructure.

Animoca Brands CEO Robby Yung previously suggested that mainstream players remain uncertain about the inherent implications, fearing that Web3…