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Bitget Leverages Messi Sponsorship in Battle for Latin America

Bitget

The Seychelles-based
cryptocurrency exchange Bitget has set its sights on expanding its presence in
Latin America, according to Maximiliano Hinz, the company’s Director of Growth
for the region. To gain a foothold, Bitget plans to increase its local team and
focus on beginner-friendly products that don’t require constant portfolio
oversight.

Bitget is
currently ranked as the 14th largest globally, but it has aspirations to climb
higher in this ranking. As a result, it is searching for new markets where it
could carve out a bigger piece of the cryptocurrency pie. According to Hinz,
Latin America is an interesting target, although the region is dominated by
major players such as Binance and Bitso.

In an
interview with Valor, Bitget’s Latin America Growth Director said the
exchange ‘s Copy Trading tool gives it an edge for less active traders. The
feature lets users automatically mimic the positions and returns of seasoned
professionals at Bitget.

“We
want to provide an alternative. Currently, you either buy crypto for the long
run or need to be an expert. Most people trading on our platform have other
jobs,” Hinz explained for Valor. He believes Bitget’s user experience
gives it a leg up on rivals.

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