Cryptocurrency exchange Binance has announced the
appointment of Rachel Conlan as its Chief Marketing Officer (CMO). This
decision comes amid a series of executive appointments and management changes
at the company. Rachel Conlan, formerly the Vice President of Global Marketing
at Binance, will now spearhead the exchange’s marketing efforts.
As the CMO, Rachel
Conlan will continue to lead and manage Binance’s global and regional marketing
teams. In the months ahead, she plans to launch a series of global campaigns
and forge partnerships with key opinion leaders (KOLs) to introduce newcomers
to the crypto space, the company announced yesterday (Wednesday).
Binance’s CEO, Changpeng
Zhao, commented: “Our leadership team is critical to carrying out positive
impacts that affect the larger ecosystem and our mission, which is focused on
users. And Rachel is an example of that.” Her initiatives will reportedly focus
on educating and empowering individuals with crypto knowledge, aligning with
Binance’s goal of expanding industry adoption and mainstream engagement.
Conlan is already
at the forefront of Binance’s marketing campaigns, including
collaborations with prominent figures such as Cristiano Ronaldo,
The Weeknd, and Alpine Formula 1. She has an extensive experience in senior leadership
roles at Havas and CAA.
Meanwhile, Binance.US has recently
found itself at the center of regulatory challenges,…