Web 3.0 Growth Marketing Leader Addressable Completes $13.5 Million Raise Led by BITKRAFT

December 21, 2023 – Tel Aviv, Israel

Addressable, Web 3.0 growth marketing leader, announced today the successful closure of its second funding round this year, reaching a total of $13.5 million so far.

The infusion of capital will enable Addressable to supercharge its Web 3.0 growth suite and expand its service to new ad networks and blockchains, solidifying its status as the Web 3.0 growth marketing category leader.

This significant milestone is based on Addressable’s strong momentum in its journey toward solving the Web 3.0 growth problem for businesses.

The funding round was led by BITKRAFT Ventures, with participation from strategic investor Karatage, joining existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures and several other strategic investors.

Addressable’s capabilities have expanded significantly, enabling the attribution of crypto wallet owners across 400,000 websites, including Bloomberg, The New York Times and Yahoo Finance.

Addressable now spans three new ad networks including Unity, Pubmatic and Magnite, in addition to the initial coverage of the Twitter ad network.

This expansion enables Addressable to provide more comprehensive and targeted paid ad campaigns across social networks, websites and mobile apps.

Additionally, Addressable’s one-click SDK installation – approved by Google and available on Google Tag Manager – simplifies the integration process for marketers, allowing for effortless tracking of website conversions, wallet connects and blockchain conversions.

Integrations with the Twitter Pixel, DSP pixels, Mixpanel and Google Analytics further streamline conversion event tracking.

Tomer Sharoni, co-founder and CEO of Addressable, said,

“Addressable’s commitment to revolutionizing Web 3.0 growth remains steadfast, and it becomes even more important in the current market.”

Malte Barth, founding general partner at BITKRAFT Ventures, said,

“We’re thrilled to lead Addressable’s new investment round. As the gaming industry continues to evolve and expand its digital footprint, it’s evident that Web 3.0 technologies will play a crucial role in shaping the future of user engagement.

“Addressable’s innovative Web 3.0 growth suite stands out as a game-changer, offering marketers powerful tools to navigate this dynamic landscape and create profitable user growth at scale.

“We’re excited to support Addressable’s mission to power marketers and…