Potential spot Bitcoin ETF issuers, including VanEck, Bitwise, and Hashdex, have all unveiled a series of promotional videos and marketing materials; let’s watch them together, and why not use the mash.com gifs and emojis to highlight your favorites below.
This new wave of marketing endeavors highlights the growing interest and competition in the Bitcoin ETF space, reflecting the broader acceptance of digital assets in traditional investment portfolios.
We’ve also included videos from Invesco Galaxy and Global X, which, while not specific ETF-focused ads, have also been promoted recently on their social media feeds.
Hashdex
Hashdex, an asset management firm, has released three videos. The first was an ad on Dec. 20 featuring a dump truck, which emphasized the uniqueness of crypto compared to traditional assets. Hashdex has a history of offering crypto-related ETFs, such as the Hashdex Nasdaq Crypto Index ETF, which is listed on the Bermuda Stock Exchange and provides exposure to the Nasdaq Crypto Index.
— Hashdex (@hashdex) December 20, 2023
The second is an ad spot released on Dec. 28, which features a satirical interview from the 1980s where a man dismisses the usefulness of personal computers, suggesting that using home computers for everyday tasks is less efficient than keeping simple records manually. The ad concludes with the message, “Understanding disruptive innovation takes time,” followed by “Bitcoin’s time has arrived,” drawing a parallel between the early skepticism towards personal computers and the current state of Bitcoin as a disruptive innovation.
— Hashdex (@hashdex) December 28, 2023
Hashdex’s latest advertisement, released on Jan. 5, continues the firm’s trend of using retro footage to promote its potential spot Bitcoin ETF. This time, the ad features a vintage Burger King commercial that celebrates the introduction of credit card payments at the fast-food chain. The video begins with the original Burger King commercial playing on a television screen. The commercial showcases the novelty of using credit cards for fast-food purchases, a concept that was innovative at the time.
The ad emphasizes the convenience and modernity of this new payment method, reflecting the public’s initial skepticism and eventual acceptance of credit cards as a standard form of payment.
As the Burger King commercial concludes, the video transitions to Hashdex’s message echoing the slogan…
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