Walmart Steps Into The Metaverse, @NFT Founder Hacked And More

American retail giant Walmart has taken its first steps into the Metaverse with the launch of Walmart Land and Walmart’s Universe of Play on Roblox.

According to the company’s Monday announcement, Walmart Land focuses on “immersive experiences” with key features including a physics-defying Ferris wheel, unlockable tokens and badges, an interactive piano walkway and a D.J. booth for users.

See Walmart like never before

Walmart Land is our new world on #ROBLOX with fun & games for all. From film to fashion — whatever you’re into, let’s have some fun with it. Come for the inspo, stay for the verch & live performances.

Let’s go! https://t.co/leZ4CITCjN pic.twitter.com/4r26MHHk5i

— Walmart (@Walmart) September 26, 2022

Products from Lottie London, Bubble, UOMA by Sharon C and other brands will also feature in the virtual world, along with a store of virtual merchandise, or “verch,” for user’s avatars.

In October, Walmart Land will add a motion-capture concert known as “Electric Fest” featuring performances from music artists YUNGBLUD, Madison Beer, and Kane Brown.

Meanwhile, Walmart’s Universe of Play offers games with products and characters from Jurassic World, Paw Patrol, Magic Mixies and Razor Scooters and the chance to explore toy worlds and earn coins redeemable for virtual goods.

The retail corporation first signaled intentions to enter the Metaverse after filing a patent with the United States Patent and Trademark Office on Dec. 30 covering its own “digital currency” and “digital token,” while a separate application covered a trademark for the Walmart brand in virtual reality and augmented reality.

Founder of now-banned @NFT account gets hacked

Co-founder of Leverage Game Media Jason Falovitch became the victim of a hack over the weekend with his account on NFT marketplace OpenSea cleaned out of over $1 million worth of Ether (ETH) and NFTs, including a Mutant and Bored Ape and two Doodles.

Falovitch is also the founder of the since-banned @NFT Instagram and Twitter handles which have both been suspended after repeated violations of platform community guidelines, and comes after allegations it promoted NFT projects without proper disclosures.

In a post to his more than 170,000 Twitter followers on Sunday, Falovitch, known as @jfx on Twitter, said he was hacked the night before, urging the public not to buy any of the items or anything else from his wallets.