As the English Premier League (EPL) season kicks off, the
US-based digital trading platform Uphold has entered into a sleeve sponsorship
deal with Burnley FC. Upholdβs logo will appear on the left sleeves of
Burnleyβs shirts for the 2023-24 season, according
to a statement published on the club’s website.
This move reportedly positions the digital
trading platform to gain substantial brand exposure through LED advertising
boards surrounding Turf Moor, the clubβs football stadium, as well as across
Burnleyβs social channels and media backdrops. The UK-based football club has more than 800,000 followers on X (formerly Twitter).
πππππππππ ππ₯ pic.twitter.com/cFFgdWWqlC
β Burnley FC (@BurnleyOfficial) April 25, 2023
Based in New York,
Uphold is a Web 3 trading platform serving over 10 million customers across 180
countries. The company offers cryptocurrency trading and digital assets debit
cards.
Burnley FCβs partnership
with Uphold is expected to secure financial stability for the club. Notably,
Chelsea FC is the only club among the 20 Premier League teams that has not
embraced sleeve sponsorship. The club ended its sponsorship partnership with CMW FX after the latter was raided by law enforcement…
