Varus, a retailer with over 100 supermarket stores across Ukraine, has partnered with the world’s leading digital asset exchange, Binance, to launch cryptocurrency payments. Customers will now be able to order groceries online and cover the bill through a Binance Pay wallet.
Ukrainians to Shop Online From Varus Supermarket Using Crypto
Binance, the largest cryptocurrency exchange by daily trading volume, and Ukraine’s supermarket chain Varus have announced a partnership that will allow Ukrainian shoppers to purchase food and other goods online with digital coins.
Using the Binance and Varus apps, customers will be able to enjoy instant crypto payments and fast delivery in nine Ukrainian cities: the capital Kyiv, Dnipro, Kamianske, Kryvyi Rih, Zaporizhzhia, Brovary, Nikopol, Vyshhorod, and Pavlograd.
To take advantage of the payment option, crypto owners will have to download and install the Binance app on their Android or iOS devices. Then, they can go to the Varus website, select the products they want to buy and send the digital money from the Binance Pay wallet.
In a report on the announcement of the new payment method, the crypto news outlet Forklog noted that earlier this year the Binance Pay service was integrated by the Ukrainian chain of stores for home appliances and electronics, Foxtrot.
Whitepay introduced crypto payments for products offered by major Ukrainian tech stores in August. Customers of retailers like Tehnoezh and Stylus can now use the service provided by the payment platform established by Whitebit, a European crypto exchange with Ukrainian roots.
In the past several years, Ukraine has become a regional leader in terms of cryptocurrency adoption and made efforts to regulate the industry, with the popularity of bitcoin and the like rising even more amid an ongoing military conflict with Russia.
Both the government in Kyiv and volunteer groups have been actively raising funds through crypto donations to finance defense and humanitarian initiatives. The crypto community has responded to calls for assistance. In June, Binance issued a special crypto card for Ukrainian refugees.
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