Former President Donald Trump’s engagement with the crypto community is significantly bolstering his chances to win the 2024 presidential race, according to a Fairleigh Dickinson University (FDU) poll released on Aug. 30.
The FDU poll indicated that Trump holds a notable lead among voters who own crypto or related assets, outpacing Vice President Kamala Harris by 12 points in the 2024 US Presidential race.
According to the Poll:
“Trump leads by 12 points among likely voters who own crypto (50 to 38), while Harris leads by 12 among those who say that they don’t own crypto (53 to 41).”
Dan Cassino, a professor of Government and Politics at Fairleigh Dickinson and the Poll’s Executive Director, emphasized that Trump’s outreach to the crypto community appears to be paying off. He noted that the underlying ideology of crypto, rooted in a distrust of established power structures, aligns with Trump’s political messaging.
US crypto owners
The survey also revealed that 15% of registered US voters have owned crypto, NFTs, or similar digital assets, with this group largely comprising men, younger voters, and racial minorities.
The Poll further showed that Republicans are marginally more likely than Democrats to own crypto. However, this does not fully account for the 24-point difference in presidential support between crypto owners and non-owners.
Interestingly, individuals across the political spectrum—self-identified liberals, moderates, conservatives, progressives, and MAGA supporters—are equally likely to report owning digital assets.
Cassano stated:
“The fact that crypto owners aren’t conservatives or liberals or MAGA voters means that they’re up for grabs, and in an election that’s expected to be close, they’re too big a group to ignore.”
Trump’s crypto moves
In recent months, Trump has actively positioned himself as a pro-crypto candidate in contrast to Vice President Harris. He has launched several initiatives to strengthen this image, including the recent launch of his fourth non-fungible token (NFT) project.
Before this move, the former President became the first major presidential candidate to accept crypto donations in May. In July, he headlined the most significant Bitcoin event of the year in Nashville, Tennessee, where he promised to make BTC a federal reserve asset.
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