A surge in Gen Z crypto investors has taken the market
by storm, and the catalyst may just be political. Following Donald Trump’s
election win in November 2024, the U.S. president-elect’s pro-crypto stance
sparked significant interest among younger generations, particularly Gen Z.
Crypto exchange Bitget reported that its Gen Z user
base skyrocketed by a substantial 683% within a month. In November 2024, Gen Z
made up over half of all new users on Bitget, with their share of the
exchange’s new user base more than doubling from 26.2% in October to a striking
53.8%.
Gen Z in Crypto Trading
This demographic shift underscores the growing
influence of political factors, with Trump’s crypto-friendly policies
resonating strongly with younger investors. Trump’s proposals, such as creating a national Bitcoin
reserve and fostering a supportive regulatory environment for digital assets,
have aligned with the values and aspirations of tech-savvy Gen Z.
Commenting on the numbers, Gracy Chen, CEO of Bitget,
said: “The significant increase in Gen Z users’ engagement reflects a key shift
in how cryptocurrency is perceived not just as a speculative tool, but as an
important part of their financial future. This generation’s adaptability and
technological literacy make them uniquely positioned for the next wave of
crypto asset adoption, particularly in response to sociopolitical events and
market opportunities.”
#Bitget‘s Gen Z users surged 683% after Trump’s election win!Gen Z now makes up 53.8% of new users, drawn by pro-Bitcoin policies, market optimism, and user-friendly features. 🤳See how Gen Z’s driving crypto’s future! 👇https://t.co/Q8UGtdhovM
— Bitget (@bitgetglobal) December 19, 2024
A significant factor behind this surge in Gen Z’s
crypto involvement is Bitcoin’s post-election price spike. Following Trump’s
victory, Bitcoin prices surged by 40%, further fueling the “fear of missing
out” (FOMO) sentiment among young investors.
The rapid increase in Bitcoin’s value, combined with
the political backing from figures like Trump, Elon Musk, and Joe Rogan, made
digital assets more attractive to Gen Z, who are already highly invested in
technology and innovation.
A Global Phenomenon
While the United States played a central role in
shaping this trend, the appeal of cryptocurrency among younger investors
extends beyond national borders. In countries like Brazil and Poland, pro-crypto
policies and legislation are gaining traction, with…
