Trump opens $12.5 trillion 401(k) market to crypto and private equity access

President Donald Trump will sign an executive order today directing federal regulators to ease legal pathways for 401(k) plans to include private equity, real estate, crypto, and other alternative assets.

As Bloomberg reported, the directive tasks the Department of Labor with reevaluating fiduciary guidance under the Employee Retirement Income Security Act (ERISA) and coordinating with the SEC and Treasury Department to enable broader investment access for defined-contribution plans.

The move positions approximately $12.5 trillion in U.S. retirement savings as a potential channel for asset managers long restricted from retail allocation pools. While traditional 401(k) plans remain concentrated in publicly traded equities and bonds, the administration’s directive would mark the most expansive policy shift yet to incorporate alternative assets, including digital currencies, into mainstream retirement products.

The directive builds on a series of measures since early 2025 that have incrementally dismantled prior regulatory blocks. In May, the Labor Department rescinded a 2022 compliance bulletin that had warned fiduciaries against offering crypto in retirement menus without heightened scrutiny.

That earlier guidance diverged from ERISA’s principles-based approach, applying a more restrictive standard specifically to digital assets. With its removal, fiduciaries are once again directed to evaluate all assets, including crypto, under a consistent prudence standard rather than exceptional caution.

In March, Trump signed an executive order creating a Strategic Bitcoin Reserve and a separate pool of digital assets for national reserves. The White House then hosted “Crypto Week,” culminating in the signing of the GENIUS Act, the first federal legislation to regulate stablecoins. The administration has also installed venture capitalist David Sacks as crypto and AI czar, further entrenching a policy push that aligns financial innovation through digital assets.

What does allowing crypto in 401(k) retirement plans mean?

Opening 401(k) plans to digital and private markets signals both a market access shift and a broader philosophical reframe. As public company counts have declined to nearly half of their 1996 peak, private equity, venture capital, and digital assets have grown into foundational elements of capital formation.

Institutional investors such as endowments and pension funds have increased exposure to these vehicles, while retail savers remain boxed into…