The hardware wallet company reported a 600% increase in sales following the US elections and recorded its highest single-day sales in history.
Trezor, the original Bitcoin hardware wallet company, has reported the most successful sales week in its history. This milestone coincides with Bitcoin’s sharp price surge, nearing the $100,000 mark.
The beginning of a new bull market, increased interest in cryptocurrency and a growing shift away from CEXs (centralized exchanges) toward self-custody have significantly driven Trezor’s record-breaking sales.
The historic sales week followed the US presidential election, with Trezor experiencing an extraordinary 600% increase in weekly sales compared to the previous six-month average.
This surge peaked on Friday, November 22, 2024, when Trezor achieved its best single sales day ever.
Sales were 11 times higher than the typical daily average over the last six months, and it eclipsed its previous high on May 17, 2023, when Ledger announced its ‘Ledger Recovery’ service.
Commenting on the milestone, Danny Sanders, chief commercial officer at Trezor, said,
“These unprecedented results highlight the growing interest in cryptocurrencies.
“A pivotal moment was Bitcoin becoming one of the topics during the US presidential elections, which served as a catalyst for further adoption.
“Moreover, these remarkable results were fueled by a long-term increase in awareness among crypto users about the importance of self-custody.
“The mantra, ‘not your keys, not your coins,’ remains highly relevant, as the market continues to recognize the risks of leaving assets on [CEXs] a hard lesson learned from the collapse of numerous exchanges in the past.
“All of this underpins the success of our expanded product range with the new ‘Safe’ and ‘Keep’ series and expert onboarding, making it easier for new people to onboard to hardware wallet.”
The shift towards self-custody
The shift towards self-custody is evident as Bitcoin reserves on exchanges have declined to their lowest levels in six years.
In 2024 alone, approximately 427,000 BTC, valued at $40 billion, were withdrawn from CEXs (source Cryptoquant).
High-profile exchange failures, regulatory uncertainty and increased user education have driven this movement.
Self-custody solutions like Trezor ensure users maintain full control of their funds, mitigating the risks associated with…
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