July 16th, 2025 – London, United Kingdom
Over 110 LANDs and 220 avatars go live in the metaverse’s most IP-rich auction to date, all powered by GBM’s Win-Win protocol.
The Sandbox, the leading social gaming metaverse, is partnering exclusively once again, with GBM Auctions to launch its largest set of auctions for LAND to date. The drop includes 110 LANDs (including 4 Estates exclusive to this sale) and 220 branded avatars across 22 IPs, all distributed via GBM Auctions’ Win-Win auction protocol.
In a first for The Sandbox, auctions will precede its own platform sale, highlighting a shift in how LAND is brought to market and underscoring GBM’s role as the auction layer for Web3-native asset distribution.
A Fairer and More Transparent Way to Buy LAND
Traditional NFT sales often reward speed or capital, using first-come-first-serve mechanics or gas wars. GBM’s Win-Win model changes the experience by rewarding every participant rather than just the final buyer.
With GBM’s Win-Win auction model, even outbid participants are rewarded. Every bid:
- Is fully refunded if outbid
- Comes with an incentive reward based on auction mechanics
- Contributes to true, onchain price discovery
The Win-Win model flips the typical auction dynamic on its head. Instead of punishing latecomers or smaller bidders, it turns participation itself into a value-generating act, transforming auctions from winner-takes-all battles into high-engagement, trustless events where every bid matters and every bidder benefits.
“We’re thrilled to bring this expanded LAND auction to our community for the Training Grounds LAND sale through GBM. Their Win-Win Auction model offers a new, gamified way for people to enter the ecosystem and build the metaverse with us. ”
– Cédric Neumann, The Sandbox NFT Sales Director
“This is the biggest LAND and avatar sale we’ve hosted with The Sandbox, and a blueprint for how branded assets should be distributed in the open metaverse.”
– Hugo McDonaugh, Co-Founder & CEO, GBM
What’s in the Drop
The auction will feature 80 regular LANDs, 26 premium LANDs, and four estates, including three 3×3 plots and one 6×6 estate; the estates are exclusively available through GBM and not sold on The Sandbox’s platform. In addition to the LAND, this drop includes 220 avatars from 22 different brands, with 10 avatars per brand available via auction. Participating IPs include well-known names like Cirque du Soleil, with more to be…
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