An annual survey reveals the fastest growing brands in the U.S. and includes rankings for fast growth brands amongst different age groups. Likely to no surprise, lists are dominated by the rise of artificial intelligence.
What Happened: Morning Consult ranks the fastest growing brands among U.S. residents, which provides a look at which brands are gaining interest from consumers and could be gaining market share. Similar to the 2022 list of the fastest growing brands, technology leads the way with several foods, beverages and brands followed closely behind.
Here’s a look at the Fastest Growing Brands lists overall from Morning Consult and sorted by age demographic, with public traded stock tickers where available.
Fastest Growing Brands, overall:
ChatGPT
Starry, a unit of PepsiCo (NYSE:PEP)
Zelle
Shein
Twisted Tea, a unit of Boston Beer Company (NYSE:SAM)
Southwest Airlines (NYSE:LUV)
OpenAI
Facebook, a unit of Meta Platforms (NASDAQ:META)
Instagram Reels, a unit of Meta Platforms
Coke Zero Sugar, a unit of Coca-Cola Inc (NYSE:KO)
Jeep, a unit of Stellantis N.V. (NYSE:STLA)
Amazon Pharmacy, a unit of Amazon.com Inc (NASDAQ:AMZN)
Topgolf, a unit of Topgolf Callaway Brands Corp (NYSE:MODG)
Fox Nation, a unit of Fox Corporation (NASDAQ:FOX)(NASDAQ:FOXA)
E.l.f Beauty Inc (NYSE:ELF)
Keystone Light, a unit of Molson Coors Beverage Company (NYSE:TAP)
YouTube Shorts, a unit of Alphabet Inc (NASDAQ:GOOG)(NASDAQ:GOOGL)
Instagram, a unit of Meta Platforms
HP Instant Ink, a unit of HP Inc (NYSE:HPQ)
Clinique, a unit of The Estee Lauder Companies (NYSE:EL)
Fastest Growing Brands, Gen Z
Kraft, a unit of The Kraft Heinz Company (NASDAQ:KHC)
NYX Professional Makeup
Holland America Line, a unit of Carnival Corporation (NYSE:CCL)
Modelo Especial, distribution rights in the U.S. from Constellation Brands (NYSE:STZ)
ChatGPT
Clinique
Keystone Light
Planet Fitness (NYSE:PLNT)
Google Workspace
Fox Nation
Canva
Dyson
Pottery Barn, a unit of Williams-Sonoma (NYSE:WSM)
Google Pixel
Dollar General (NYSE:DG)
Hulu, a unit of The Walt Disney Company (NYSE:DIS)
Crocs (NASDAQ:CROX)
YouTube TV
Victoria’s Secret (NYSE:VSCO)
Cadillac, a unit of General Motors Company (NYSE:GM)
Fastest Growing Brands, Millenials:
ChatGPT
Shein
Coke Zero Sugar
Twitter
Apple TV, a unit of Apple Inc (NASDAQ:AAPL)
Facebook
Major League…
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