Key Takeaways:
- Thailand introduces TouristDigiPay, a crypto-to-baht payment scheme aimed at revitalizing tourism after a 24–34% slump in East Asian and Chinese arrivals.
- Tourists can convert crypto into Thai Baht for local spending through licensed e-money providers, with strict KYC/AML safeguards and monthly spending caps up to 500,000 THB.
- Officials position the initiative as a regulatory sandbox and a global test case for using digital assets to drive tourism growth.
Thailand is taking an ambitious step to reenergize its tourism sector by formally launching TouristDigiPay, a program allowing foreign visitors to exchange cryptocurrencies into Thai baht for local spending. The scheme, which began August 18, 2025, comes as part of an urgent bid to offset falling visitor numbers, particularly from China, once Thailand’s largest tourism source.
Read More: Thailand Announces Crypto Tax for 5 Years—Is This Asia’s Boldest Digital Asset Play Yet?
Why Crypto Matters for Thailand’s Tourism
The economy of Thailand depends on tourism since it constitutes approximately 12% of the economic gross domestic product. In the first six months of 2025, the number of arrivals decreased to 16.8 million as compared to the 17.7 million arrivals during the same time the previous year (2024). Worse still, the numbers of visitors/ tourists of East Asian origin dwindled by 24% and Chinese tourists dropped by 34% with reference to the World Tourism Institute
Neighboring destinations such as Japan and Vietnam have become more attractive due to weaker currencies and lower costs, forcing Thailand to innovate. Through the adoption of cryptocurrency, Thai government expects to attract more tech-savvy tourists as well as to be a leader in more digital finance in the tourism industry.
How TouristDigiPay Works
Regulatory Sandbox
The scheme operates in a regulatory sandbox jointly managed by:
- Ministry of Finance
- Securities and Exchange Commission (SEC)
- Anti-Money Laundering Office (AMLO)
- Bank of Thailand (BOT)
- Ministry of Tourism and Sports
The sandbox will be open in Q4 2025 with an 18-month life span, giving regulators time to check risks as demand is tested.
Account Setup
A visitor will need to open accounts with a properly licensed digital asset service provider (must have an SEC license), as well as with an e-money-issuing company (must have a BOT license). Entry requires strict Know Your Customer (KYC) and Customer Due Diligence (CDD) checks, preventing anonymous use.
Payment Experience
- Funds…
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