Super Bowl LVIII aired on Sunday, Feb. 11, 2024 and saw the Kansas City Chiefs defeat the San Francisco 49ers in overtime to win back-to-back National Football League championships.
The game also featured dozens of commercials advertising products and showcasing new movies and television shows. The commercials also featured many celebrity cameos.
What Happened: Super Bowl LVIII commercials were priced at around $7 million for a 30-second slot. The game aired on CBS and Nickelodeon and streamed on Paramount+, which are units of Paramount Global Inc (NASDAQ:PARA)(NASDAQ:PARAA).
The game going into overtime may have resulted in extra advertisements being aired during this year’s Super Bowl.
This author tracked all the commercials, from the singing of the National Anthem to the final round of ads after the Chiefs won the Super Bowl. The commercials may have been region-specific in some cases and come from a streaming broadcast in the Michigan market. Nickelodeon aired different ads in some cases, choosing to cut out certain sectors like sports betting and alcohol from the family-friendly broadcast.
Here are the Super Bowl LVIII commercials and the companies behind them.
“A Quite Place: Day One” movie trailer from Paramount
Dr. Pepper commercial, owned by Keurig Dr Pepper Inc (NASDAQ:KDP)
TurboTax with Quinta Brunson, unit of Intuit Inc (NASDAQ:INTU)
Several ads for Paramount shows like “NCIS,” “NCIS Hawaii” and the Big Ten on CBS
FanDuel Kick of Destiny from Rob Gronkowski, unit of Flutter Entertainment (NYSE:FLUT)
“Deadpool 3” trailer teaser from The Walt Disney Company (NYSE:DIS)
Veozah from pharmaceutical company Astellas
YouTubeTV, NFL Sunday Ticket ad from Alphabet Inc (NASDAQ:GOOG)(NASDAQ:GOOGL)
“Wicked” movie trailer from Comcast Corporation (NASDAQ:CMCSA)
M&Ms commercial
Dove, a unit of Unilever (NYSE:UL)
“Ghosts” show on CBS
“Kingdom of the Planet of the Apes” movie trailer, Disney
BetMGM ad from MGM Resorts International (NYSE:MGM) and Entain, starring Vince Vaughn, Tom Brady and Wayne Gretzky
He Gets Us LLC religious ad
Mountain Dew Baja Blast ad with Aubrey Plaza, beverage is a unit of PepsiCo (NYSE:PEP)
Lindt
Kawasaki
Popeye’s ad with Ken Jeong, restaurant is owned by Restaurant Brands International (NYSE:QSR)
Apartments.com ad, is a unit of CoStar Group (NASDAQ:CSGP)
Pringles…
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