Social lifestyle app STEPN GO is thrilled to announce the next milestone in its ongoing partnership with Adidas the launch of the first-ever STEPN GO x Adidas co-branded physical running shoes, featuring the STEPN GO logo.
This exciting development follows a successful year of collaboration between the two brands, which previously saw the release of the STEPN GO x Adidas Genesis NFT sneakers.
Now, the partnership moves beyond the digital world and into the physical, with a limited-edition collection of 1,200 physical Adidas Ultraboost Five running shoes.
This marks the latest phase of STEPN GO and Adidas’ year-long partnership, which began in April 2024 with the launch of the STEPN Genesis NFT collection.
After building excitement with the NFT drops, the introduction of STEPN GO x Adidas Ultraboost Five highlights how the two brands are pushing the boundaries of digital and real-world fashion.
Starting December 13, 2024, the limited-edition collection of STEPN GO x Adidas Ultraboost Five running shoes will be available exclusively on the MOOAR marketplace.
This initiative is reserved for holders of STEPN and STEPN GO x Adidas Genesis sneakers, reflecting Adidas’ commitment to empowering physical movement and innovation.
With only 1,200 Ultraboost Five shoes available, this drop combines the cutting-edge performance of Adidas with the active lifestyle ethos of STEPN GO.
Shiti Manghani, CEO of STEPN by FSL, said,
“The launch of physical shoes is a defining moment in our partnership with Adidas.
“We’ve moved from digital collectibles to tangible products that people can wear, showing just how far the Web 3.0 space has evolved.
“This collaboration demonstrates the potential of merging fitness, digital assets and real-world products.”
Erika Wykes-Sneyd, vice president and general manager of Adidas /// Studio, said,
“We’re thrilled to offer a new digital experience for runners at the forefront of this exciting new era.
“This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of what’s possible in both the physical and digital worlds.”
Moreover, since the public beta launch of STEPN GO in September 2024, the platform’s Haus System has become a standout feature.
The Haus System allows users to lend their sneakers to friends, share energy and…
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