Amidst the aftermath of Elon Musk‘s lashing out against hesitant advertisers at the New York Times DealBook Forum, a bullish Tesla analyst advised him not to curse out customers and suggested selling X (formerly Twitter) to another media entity.
What Happened: On Wednesday, Tesla investor Gary Black expressed his disapproval, criticizing Musk’s candid yet profanity-laden dismissal of advertisers. Black stated, “Really? Why curse out your customers? Elon should sell Twitter to another media entity. He seems to hate his customers, the advertisers.”
Elon on CNBC said the advertisers who stopped spending on X due to his endorsement of an antisemitic post can “go f—k themselves.”Really? Why curse out your customers? Elon should sell Twitter to another media entity. He seems to hate his customers, the advertisers. In the…
— Gary Black (@garyblack00) November 29, 2023
In response to users’ questions and support for Musk’s actions, Black highlighted the potential regrettable consequences of Musk’s disregard for the significance of advertisers in X’s financial ecosystem.
Twitter is in the business of selling audiences to advertisers. If you curse out the advertisers and they all leave, who will pay the bills of operating Twitter?
— Gary Black (@garyblack00) November 30, 2023
According to Black, advertisers are the primary revenue source for a social media platform like X, and alienating them could lead to a mass exodus.
You are very confused. Twitter is in the business of selling audiences to advertisers. If you curse out the advertisers and they all leave, who pays the bills of running Twitter? @lindayaX https://t.co/TzkckbcJpn
— Gary Black (@garyblack00) November 30, 2023
Why It’s Important: During the forum, Musk faced questions about his endorsement of an antisemitic conspiracy, resulting in advertisers leaving X.
While Musk apologized, he expressed frustration at the media’s alleged neglect of his explanations.
When asked about some advertisers withdrawing from X, Musk used profanity, stating, “If someone is going to blackmail me with advertising or money, go f**k yourself. Go. F**k. Yourself. Is that clear?”
Earlier reports indicated a potential substantial loss in advertising revenue for X, with an estimated downturn of up to $75 million…
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