Plutus Announces Platform Enhancements To Bolster Transparency and Sustainability

November 18, 2024 – London, United Kingdom

Plutus, a pioneer in tokenized loyalty rewards, is implementing strategic upgrades to enhance platform integrity and ensure long-term sustainability.

Guided by community feedback – with 67% of users expressing support – the company is rolling out initiatives aligned with its whitepaper, including offering rewards of up to 10% on debit card payments, positioning itself as a competitive alternative to traditional cashback and credit card programs.

Consequences of scaling ambitions

Since its inception in 2015 as one of the earliest community-supported Ethereum-based platforms, Plutus has pursued rapid growth while maintaining a self-funded approach.

This expansion has introduced operational challenges that have, at times, affected the customer experience and community trust.

Plutus is now dedicated to addressing these issues and strengthening the platform.

Steps to improve platform integrity and user experience

• Helping customers – Reinstated accounts flagged for misuse with guidance
• Enhancing transparency – Updated terms and conditions offer clearer criteria and expectations for users
• Metal card extension – All holders affected by upgrades received at least one month free
• New features – PlutusSwap, PlutusMiles, PlutusGift and more for in-app value
• Tangible benefits – Redeem for instant card top-ups, air miles or gift cards
• PLU rewards anchor – In-app redemptions and emissions at a minimum £/€10 value

A future of growth and innovation

By the end of 2024, all in-app utilities – except PlutusSwap – will be anchored to a minimum intrinsic value of £/€10 per PLU (e.g., one PLU equals £/€10 gift card), making external market conditions irrelevant.

Starting in Q1 2025, PLU emissions will also align with this £/€10 intrinsic value set by in-app utilities.

This approach aligns with Ernst and Young’s forecast of £/€7.90 per PLU in-app, aimed at achieving 100% self-sustainability through our network fee system, FUEL, and establishing a ‘FUD-proof’ (fear, uncertainty, and doubt) model.

In a move toward greater transparency, Plutus plans to release its financial model as open-source, enabling public verification and contributing to industry innovation.

Danial Daychopan, CEO of Plutus, said,

“Some doubt the system’s scalability and naively compare it to standard cashback.

“To ease concerns, we’re re-validating the model with Ernst and Young and making it…