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Nicki Minaj, Roblox Join Forces For ‘Pink Friday 2,’ Dominating Apple Music Charts As Roblox Shares Surge

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Nicki Minaj is set to launch her highly anticipated album, “Pink Friday 2,” on Dec. 8, 2023, in collaboration with the gaming platform Roblox Corp (NYSE: RBLX).

This surprising partnership was hinted at earlier through Minaj’s verified profile and a placeholder experience named “Nickiplaceholder’s Place” on Roblox, suggesting an upcoming virtual event or game tied to her album release.

See Also: Why Is Roblox (RBLX) Stock Trading Higher Friday?

While Minaj’s arrival on Roblox may seem unexpected, discussions about her involvement in a virtual concert on the platform surfaced last year.

“Pink Friday 2” marks Nicki Minaj’s return to the music scene, being her fifth studio album and the first major release since “Queen” in 2018.

Produced by Universal Music Group NV (OTC: UMGNF) Young Money Entertainment and Republic Records, the album featured notable artists like J. Cole, Lil Wayne, Drake and Tasha Cobbs Leonard.

Anticipation for the album is high, especially with the success of its chart-topping singles, “Super Freaky Girl” and “Last Time I Saw You.”

Just 5 hours after its debut, “Pink Friday 2” set a new record as the fastest album by a female artist to reach #1 on US Apple Inc’s (NASDAQ: AAPL) Apple Music, surpassing SZA’s “SOS”.

Nicki Minaj’s “Pink Friday 2” becomes the fastest album by a female artist to reach #1 on US Apple Music surpassing SZA’s “SOS”. pic.twitter.com/GyOBZ64ZRo

— (@QCWorldwide) December 8, 2023

Meanwhile, online reactions to the news of Minaj joining Roblox were swift. The surprising collaboration sparked a wave of comments and expectations across social media platforms and virtual communities.

RTC, a key source for Roblox news on X, shared the announcement, which was liked by Minaj herself and an additional 5,000 users.

Nicki Minaj is soon to arrive in Gag City.. but she’s arrived in Roblox for the launch of her new album, Pink Friday 2.

She has a verified profile on Roblox, and a group! pic.twitter.com/PgkhX87RNN

— RTC (@Roblox_RTC) December 8, 2023

Moreover, Pop Crave, a media and news company, also shared a screenshot of the Trinidadian-born rapper’s profile on the platform, garnering more than 30,000 likes.

Nicki Minaj spotted on Roblox. pic.twitter.com/rhvvtUqtJb

— Pop Crave (@PopCrave) December 8, 2023

“Nicki Minaj having a Roblox…

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