Newcastle
United has entered a multi-year partnership agreement with cryptocurrency
exchange BYDFi, adding another digital asset company to the growing list of
crypto sponsors in English football.
Newcastle United Partners
with Crypto Exchange BYDFi
The deal
makes BYDFi the Premier League club’s official cryptocurrency exchange partner.
Terms of the agreement were not disclosed by either party.
The
partnership comes as Newcastle United continues building its commercial
portfolio following the Saudi-backed takeover in 2021. The club has been
working to expand its international presence, particularly in Asian markets.
🎉 We are thrilled to announce our partnership with @NUFC BYDFi has become Newcastle United’s Exclusive Official Crypto Exchange Partner, in a shared commitment to innovation, integrity, and long-term value for supporters and users worldwide.As Official Partner of Newcastle… pic.twitter.com/HiANyZBwrn
— BYDFi (@BYDFi) August 26, 2025
For
Newcastle, this is not the first partnership with companies from the retail
trading sector. Last year, the
club added broker VT Markets to its partners, while a few years earlier
Israeli fintech eToro was
among its main sponsors.
Newcastle
has also previously worked with crypto firms, including
a 2019 deal with trading company StormGain, whose logo appeared on the
sleeves of the club’s match jerseys.
BYDFi,
which launched in 2020, claims to serve over one million users across more than
190 countries and territories. The Seychelles-based platform offers
cryptocurrency trading services for retail investors.
Growing International
Audience
Newcastle
United’s Chief Commercial Officer Peter Silverstone highlighted the club’s
recent growth metrics in announcing the deal. He noted that since the 2021-22
season, the club’s broadcast audience ranks second among European clubs, while
it attracts the fifth-highest Premier League television audience in the
Asia-Pacific region.
“We’re
excited to welcome BYDFi to the Newcastle United family,” Silverstone
said. “Our club has seen incredible growth in recent years… This
partnership gives BYDFi a fantastic platform to connect with our supporters
around the world.”
The club
also reported being the fastest-growing Premier League team on social media
last season, though specific follower numbers were not provided.
BYDFi
Co-founder and CEO Michael Hung described the partnership as aligned with the
company’s expansion goals. “Partnering with one of Europe’s biggest clubs
shows…
