Mapping Retail Trading Trends With Katie Perry: The Marketing Pro Returns To Her Entrepreneurial Roots

Fintech marketing powerhouse Katie Perry spoke with Benzinga about her experiences at Public, as well as her plans to launch a new venture — Ursa Major Media.

BZ: What motivated you to join Public in the first place?

Katie Perry: I spent over four years at Public, joining in the fall of 2019. My motivation to join stemmed from getting to know one of its co-CEOs during a consulting project. His ability to execute and strong marketing conviction made it a no-brainer for me. Even back then, I believed in Public’s vision and considered it a special opportunity.

BZ: Benzinga recognized Public as the Best Social Investing Platform at the recent Future of Digital Assets event in New York City. How did your role at the firm evolve over the years?

I was the first full-time marketing hire at Public, which was an exciting experience. Over time, I transitioned to launch a new line of business, where I handled sales, business development, partner management, investor insights, and more. It was a diverse and enjoyable journey, allowing me to engage with various aspects of the fintech community.

BZ: What factors contributed to your decision to leave Public, and what do you see for the company in the coming months?

The decision to leave Public was challenging, especially considering the exciting developments ahead for the company. The sophistication of the product and features designed to assist investors in making smarter choices will continue to set Public apart in the market. As always, in true Public fashion, there are more innovations on the horizon.

BZ: What’s next for you after leaving Public, and can you tell us about your new company, Ursa Major Media?

I returned to my entrepreneurial roots and started Ursa Major Media, a fractional marketing and consulting practice. As the owner and principal, I lead all client partnerships and deliverables, leveraging a network of complementary fractional talent. The diversity of projects allows me to utilize a mix of skills, from sales and business development to P&L management.

BZ: How did past experiences lead to starting your new venture?

My experiences at Public, coupled with my entrepreneurial background since my teenage years, played a significant role in my decision to start Ursa Major Media. I appreciate the hustle and freedom that come…