By James Wo, Founder and CEO of DFG
In a few short years, conferences and expos have brought the blockchain community beyond the screen by gathering the industry’s most prominent innovators and thought leaders under one roof. A few big-tent crypto events have become calendar mainstays for product unveilings and unparalleled industry networking. And non-crypto conferences in the financial and consumer-tech sectors have also added blockchain and Web3 tracks to their agendas in recent years.
Attending, sponsoring, or speaking at a landmark convention grants real-world legitimacy for founders and their projects that no follower count can replicate. In that sense, the blockchain industry is no different from any other industry that convenes over large conferences and expos.
But some blockchain events have also become better known for their partying and gaudiness than being centers for a flourishing industry to highlight its very best projects. And when events become more superficial instead of reflecting the industry’s innovation, developments, and large-scale impact, it’s time to re-evaluate these conferences’ reputations.
The event challenge
Events need to move tickets to be successful— there’s really no way around that. And doing so usually hinges on…
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