Williams
Racing and Kraken, a popular crypto platform, announced a global
partnership ahead of the Australian Grand Prix in Melbourne. This marks
Kraken’s first-ever official crypto and Web3 partner of the Formula 1 (F1)
team.
According
to a press release published on Willaims F1’s official website, throughout the
rest of the 2023 FIA Formula One World Championship season, Kraken’s logo will
be prominently displayed on the FW45 racing car halo and rear wing.
Additionally, the branding will be featured on driver racing attire and team
headwear.
In addition
to the partnership agreement, the rear wing of FW45 will also exhibit KrakenNFT
digital art pieces owned by customers sourced from third-party NFT initiatives
during specific Grands Prix events. Furthermore, Williams and Kraken will join
forces to create exclusive, limited-edition caps for certain Grands Prix
occasions.
📣 Today we’re thrilled to announce Kraken as an official partner of @WilliamsRacing!
Together we’re accelerating the crypto revolution on and off the grid 🏁
More info: https://t.co/ASxKLrBlFo pic.twitter.com/5RfIdkZKbZ
— Kraken Exchange (@krakenfx) March 28, 2023
“Kraken’s
partnership with Williams Racing shows what is possible when you combine a
great mission with excellence, innovation and breakthrough performance. These
are both iconic brands that have stood the test of time. We’re excited to
engage with both Kraken’s and Williams Racing’s global communities, showcasing
the power and life-changing impact of crypto and Web3,” Mayur Gupta, the
Chief Marketing Officer at Kraken, commented.
With a
focus on engaging fans and the community, Kraken will take part in various
Williams Racing fan zone activities during the season. Simultaneously, the
crypto exchange
