AAX in association with Forrester Research recently published the findings of a survey conducted in Africa, Latin America, the Middle East and Southeast Asia on Bitcoin adoption. We asked Ben Caselin, the Head of Research and Strategy at AAX few questions regarding the survey outcome and key findings.
Q: Please throw some light on the recent study on Bitcoin Adoption conducted by AAX
A: Emerging markets such as Africa, Latin America and the Middle East have shown increased potential and interest to AAX as these regions are the primary locations where we’re seeing the adoption of Bitcoin and other digital assets. That’s different from other regions like Europe and North America, where adoption is primarily driven by speculation. The study shows that emerging markets are seeing consumers and businesses alike adopt crypto for specific reasons, such as payments and money management.
The primary reasons for commissioning this study were to shed more light on these questions of crypto adoption, and also to send a message to the wider industry that in order to move forward and progress, there needs to be a shift of focus beyond simply trading and profiteering. We need to focus on crypto’s impact and utility as a viable financial technology in the real world, and developing economies are the primary locations where this is happening.
Q: What are the different parameters considered during the study?
A: Forrester has stringent guidelines in place for all of its studies to ensure the observations it makes are well-grounded, and that the statements made are truly representative of the emerging markets that were studied.
We commissioned Forrester to help us understand the use of Bitcoin in emerging markets across the globe, in terms of its level of adoption, what people are using it for and how the technology itself is generally perceived and understood.
Q: Will it be possible to give us some information about the sample size and demographics of survey respondents?
A: To gain a comprehensive view of this topic, Forrester conducted an online survey of 806 consumers across Africa, Latin America, the Middle East and Southeast Asia who were aware of, or have used Bitcoin, for purposes beyond investment and speculation. In addition, Forrester conducted eight interviews with senior decision-makers at financial services and insurance organizations in these regions to dive deeper into the nuances of each specific market.
For a more detailed breakdown of the survey…
Click Here to Read the Full Original Article at NewsBTC…
