The metaverse is the future, or so is the claim of many interacting with the industry — a claim that can be backed up by the amount of activity pouring into the Web3-metaverse domain.
Engagement in the metaverse of 2022 is looking less like a Sims-esque video game and more like government agencies creating virtual offices to connect with future generations of clients or nations facing the existential threat of climate change using the metaverse to create digital versions of themselves.
One way brands and organizations are using the metaverse is by hosting large-scale virtual events similar to those they already hold in-real-life.
This type of metaverse activity has been seen in many iterations over the last year, one of which was the metaverse’s first-ever fashion week in April 2022. The event invited fashion enthusiasts, designers and brands into virtual reality to participate in activities that mirrored real-life events at fashion weeks around the world. Catwalks, DJ-led afterparties, talkbacks and more were all included in the digital version of the iconic fashion industry event.
In The Sandbox metaverse, a Pride festival was held in June. Similar to fashion week, what could be experienced at a physical event was recreated but with extras only made possible through digital reality, such as a Pride-themed game to be played by festival goers.
Follow the rainbow path to the Valley of Belonging to celebrate #Pride, where you can be your most authentic self!@People0fCrypto presents a game that highlights cultural experiences amongst underrepresented communities in #Web3.
Let’s go! ⤵️https://t.co/w55FEwKjSZ pic.twitter.com/KHuB0exKWd
— The Sandbox (@TheSandboxGame) June 24, 2022
Most recently, Decentraland held a four-day music festival with mega-headliners which included Björk, Ozzy Osbourne and Soulja Boy. The event had multiple stages designed with the aesthetic of the artist performing, along with other interactive attractions for festival goers.
Stunning performance, thanks for the show @bjork @decentraland pic.twitter.com/LATzhvQyEl
— Agus (@Agus0xyz) November 14, 2022
Physical festivals of such caliber cost hundreds of thousands, even hundreds of millions of dollars in cases like the popular Coachella music festival. Aside from the costs, some festivals take years of advanced planning, with months of physical prep time. To call it a big feat to pull off a mega event is putting it lightly.
As festivals and large-scale events like…
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