HELLO Labs Unveils Distribution Strategy for Killer Whales Series

January 16, 2024 – Dubai, United Arab Emirates

HELLO Labs, a leading Web 3.0 entertainment company, is thrilled to announce an innovative distribution strategy for its highly anticipated TV series, ‘Killer Whales.’

The strategy involves a unique dual approach, blending the power of Web 3.0 and Web 2.0 premieres to engage a diverse and global audience.

Web 3.0 premiere on HELLO TV – exclusive access with HELLO token

Kicking off the distribution plan is the Web 3.0 premiere, set to launch on HELLO Labs’ newly introduced streaming platform, HELLO TV.

Starting from February 8, 2024, viewers will have the exclusive opportunity to purchase episodes using the HELLO token.

The series will run for five consecutive weeks, with a new episode premiering each week, building excitement and anticipation among the audience.

This strategic move allows HELLO Labs to leverage the potential of blockchain and cryptocurrency enthusiasts, catering specifically to the crypto-savvy demographic.

The Web 3.0 premiere aims to create a grassroots following for ‘Killer Whales’ through a series of campaigns and spaces featuring the show’s judges and partners, plus soon-to-be-announced collaborations with crypto media publications.

Web 2.0 premiere – marching into mainstream streaming platforms 

Following the Web 3.0 premiere, ‘Killer Whales’ will make a splash across mainstream streaming platforms from March 14, 2024.

The specific platforms will be revealed gradually in waves leading up to the release date.

HELLO Labs has strategically partnered with industry giants, including CoinMarketCap, Hacken and Casper Labs, to maximize the impact of its marketing campaign.

This approach allows us to target individual consumer bases effectively, ensuring a tailored experience for each viewer.

Dual-campaign approach – targeting crypto enthusiasts and mainstream audiences

The Web 3.0 strategy will be meticulously crafted to engage crypto-savvy viewers through a series of X campaigns and spaces featuring the show’s judges.

Collaborations with reputable crypto publications will further solidify ‘Killer Whales’ presence within the blockchain community – whereas the mainstream Web 2.0 campaign will target a broader demographic through traditional advertising channels.

HELLO Labs plans to adorn ‘Killer Whales’ on billboards in key locations such as Los Angeles, New York and London.

Complementary OOH (out-of-home) advertising will be combined with…