First Viewing of Immersive NFTs

Dear Crypto fam, today we are looking into an event put on by an amazing couple, coming up in the Dubai NFT scene.

Team VESA and Vernissage have become fast friends, as the two entities share a similar vision for fine art NFTs and maturing of the market. VESA co-Founder Lotta has also helped Vernissage in storifying their message, some of which is showcased here. It has been an absolute delight to see Vernissage grow and this article is our token of appreciation in anticipation of their debut exhibit.

Vernissage was born out of the electric crackle between art lineage value, molten paint dripped onto canvases over centuries, and the brooding engine room of new technologies. Lifetime entrepreneurs Richard and Tatiana wanted to see art nurtured and valued in the age of the internet, not trampled by the metallic onslaught of ironic pop culture references and diminished prestige. We forsake value at our own peril, a manic risk like pouring gasoline on a fragile artefact.

NFTs are the anvil, Vernissage wielding the hammer. The underlying technology, the facilitator, the potential, like on that night when two artists knocked on Richard and Tatiana’s door and presented them with a box full of rolled up canvases.

Richard and Tatiana Zalan  

Even though the platform is preparing for their first exhibition, Vernissage team Richard and Tatiana Zalan are no strangers to new technologies. Their interest piqued already in 2016, when they hosted meetups for people interested in blockchain technology and cryptocurrencies. Art, as their passion, they approached via the high effort, fine art type of digital art, rather than art that was focused on utilities and marketing.

They saw blockchain technology as a vehicle to safeguard artists copyright and transition in the third age of the Internet.

True admirers of genuine art, Vernissage origin story started forming when one night, travelling artists knocked on Richard and Tatiana’s door, with a box full of rolled up canvases. It amazed them how these artists were willing to go to such great lengths to connect with their potential buyers, and this set the wheels in motion in utilizing technology to continue our fine art legacy in Web3.

There it was, value laden, curated fine art in a fast-paced, snappy medium that was brought to the market by people decorated with experience, who were not in their twenties anymore. Unusual and quirky? Yes. Desperately needed? Also,…