Ethereum Foundation Is Hiring a Social Media Manager to Rebuild Its Presence – CryptoNinjas

Key Takeaways:

• The Ethereum Foundation is looking to hire a social media manager to get its voice out on the slew of major platforms.
• The intent behind the role is to drive better sentiment around Ethereum by sharing noteworthy updates and engaging content within the ecosystem.
• Candidates must have a deep knowledge of Ethereum and a successful track record of social media management.

The Ethereum Foundation is looking for a social media manager, which indicates a shift to being more proactive in communication. As such, this is a particularly significant shift at a time when Ethereum is doing all it can to gain online traction and strengthen overall sentiment.

Why a Social Media Guru? Ethereum’s Image Problem

The demand for a social media specialist arises as Ethereum faces increasing competition from Bitcoin and Solana. The second-largest cryptocurrency — Ethereum’s native token Ether — has also seen price struggles and mixed sentiment in the market. Indeed, Kaito AI, reported on February 4th, that although Ethereum held another top position in mindshare, it also recorded its spell of “worst sentiment over 12 months.”

ETH at the top spot for mindshare.

But also with its worst sentiment over 12 months. pic.twitter.com/FV1oavYfhK

— Kaito AI 🌊 (@KaitoAI) February 4, 2025

The Ethereum Foundation is looking for a strong communicator to manage its social media presence—someone who not only excels in communication but also deeply understands Ethereum’s mission. A well-managed social media presence helps shape narratives and address concerns, ultimately boosting confidence in a project.

Job Requirements: The “Yap Better” Mandate

A job listing published on Lever on February 20th states that the Ethereum Foundation is looking for someone who “lives and breathes” the Ethereum ecosystem. That person must have a good understanding of technology, the community and the development happening in the space.

• Platform Proficiency: Understanding a number of social media platforms, including but not limited to X (formerly Twitter), Farcaster, Lens, Bluesky, Facebook, and LinkedIn.
• Qualifications: Proven track record working with high-profile accounts with more than 10,000 followers.
• Communications Skills: This role works in partnership with the Foundation’s leaders and team members to build on the account management, share engaging stories, create impactful social media campaigns.

The selected candidate…