There’s plenty of talk recently about crypto going mainstream, triggered especially by events around spot bitcoin ETFs in the US. These products were approved and launched in January, which is significant in itself, but what has followed is a hugely impressive start, which has seen net flows for all BTC ETFs cumulatively surpass $3 billion, while two of the funds (IBIT and FBTC) are already–despite being only around a month old–in the top ten funds for year-to-date flows.
Bitcoin Spot ETF Flows
The ETFs are center stage and demand has been relentless, but there are further indicators suggesting that crypto is coming in from the cold, with a series of recent announcements regarding tie-ups between crypto products and mainstream, well-known companies.
Ethereum Name Service and GoDaddy
Ethereum Name Service (ENS) has been around since May 2017, and is a domain name service operating on Ethereum . What that means is that an Ethereum wallet address (which looks like a long, random string of numbers and letters) can be mapped to a readable, ownable domain name on the Ethereum blockchain
