Soccer star Cristiano Ronaldo is entangled in a class-action lawsuit in the United States amounting to over $1 billion, involving his association with Binance. Plaintiffs have asserted that Ronaldo endorsed the
crypto exchange, leading them to incur financial losses.
According to a report by BBC, the lawsuit states that Ronaldo’s promotional activities influenced individuals to engage in
investments that eventually turned out to be unprofitable. The plaintiffs in
this matter are seeking compensation surpassing $1 billion.
Ronaldo’s collaboration with Binance gained attention
in November 2022 when the exchange unveiled its inaugural “CR7”
collection of non-fungible tokens (NFTs). This partnership aimed to reward Ronaldo’s fans for their unwavering support, using NFTs, which are digital assets representing ownership of online content.
The venture was marketed as a game-changer in the
NFT space. Ronaldo expressed intentions to revolutionize football through this
collaboration. However, the latest legal dispute has raised questions about the
responsibilities associated with celebrity endorsements in the fast-growing
cryptocurrency landscape.
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