Coinbase Enters European Football, Becomes BVB Sponsor

Coinbase has deepened its presence in the sports industry with its sponsorship deal with the German football club giant Borussia Dortmund (BVB). The two inked the deal last year in July but officially announced it only recently.

The crypto exchange’s EMEA Regional Managing Director, Daniel Seifert, told local news outlet Handelsblatt that Coinbase is further expanding its deal with the German football club giant. Earlier, Coinbase advertisements were displayed on video screens during the club’s home game. It also ran workshops on crypto for BVB employees.

Now, with the enhanced terms, advertisements of the crypto exchange on the stadium and promotions on all other marketing
Marketing

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