Coca-Cola Gest Based, Reddit Avatars Reach 20M Milestone And More

The world’s largest soft drinks brand is delving deeper into the realm of non-fungible tokens, launching its first collection on the Coinbase layer-2 network Base.

On Aug. 13 Coinbase announced the new Coca-Cola collection as part of its “Onchain Summer” event.

“CocaCola is bringing their Global Masterpiece campaign onchain with iconic works from leading artists,” it stated.

“The Scream” by Edvard Munch. Source: onchainsummer.xyz

The Masterpiece collection brings together classic pieces such as “The Scream” by Edvard Munch along with new works from emerging talents, “all intertwined with the iconic CocaCola bottle.”

Coca-Cola’s NFT entry is one of the larger consumer brands announced to be involved with Base so far. Other digital collectible projects expected to launch this month include Zora, Pixelmon, Showtime, and Indelible.

ᴏɴᴄʜᴀɪɴ ꜱᴜᴍᴍᴇʀ@CocaCola is bringing their Global Masterpiece campaign onchain with iconic works from leading artists.

Mint now: https://t.co/xTWyI3O7IW pic.twitter.com/9wxFgt8qOh

— Coinbase ️ (@coinbase) August 13, 2023

Reddit Collectible Avatars hit 20M milestone

Reddit NFTs minted on layer-2 network Polygon have surpassed the 20 million milestone, with the numerous collectible avatars spread over 16.3 million total holders.

According to Dune Analytics, the cumulative sales transaction volume of Reddit Collectible Avatars NFTs has exceeded $40 million.

Reddit’s Collectible Avatars Gen 4 release called “Retro Reimagined” launched on July 27, and Gen 3 has accumulated sales transactions of more than $3.4 million.

On Aug. 13, Polygon founder Sandeep Nailwal said the “Polygon ecosystem’s mainstream products are silently reaching “magic inflection points” of growth, be it Reddit Avatars, DraftKings NFTs or Nike dotSWOOSH.”

New Bruce Lee anime has whiffs of NFTs

A new anime project based on the late martial artist Bruce Lee has been announced, with speculation that there could be an NFT angle to it.

The new anime, named “House of Lee” is expected to come out in 2024. It is endorsed by Bruce Lee’s daughter Shannon and the Bruce Lee Estate.

However, onlookers have noticed that the animation studio is Shockunit from China, known for NFT-based projects, while the animation artist is Emily Yang, a successful NFT animator, according to reports on Aug. 13.