The Goblintown success story is one for the books. The Moonbirds came into prominence in a bearish market, but the Goblins took over in the middle of a global recession and the NFTs first winter. How did these misfits do it? Using confusion, misdirection, FOMO, and a great marketing plan that took everyone by surprise. People weren’t sure of what was happening, but they didn’t want to stay out of the party.
The creators of Goblintown made it easy for them. First of all, the project was a free mint. Second, it uses a Creative Commons Zero license, which means no Copyright and the possibility of commercializing the Goblin drawings as needed. Third, even though the hype was there, they didn’t use influencers, cross promotions, or whitelisting. Maybe because of that, the mint didn’t generate a gas war like many other successful projects.
Goblintown ‘s Unusual Launch
Launched on May 22, 2022, the generative collection runs over the Ethereum blockchain. From the beginning, Goblintown promised, “No roadmap. No Discord. No utility. CC0. Contract wasn’t actually written by goblins.” The other sentence that stands out from Goblintown’s website is: “Don’t be f*cking greedy. That’s how we got ourselves here.” This suggests that the collection serves as a commentary on the NFT market and culture. And that’s not the only clue pointing that way.
On the slightly negative side, the royalties are a whopping 10% and the creators set aside 1000 NFTs for their other projects’ holders. Considering Goblintown was a free mint, those two factors don’t seem that bad. So far, the main collection has generated 43.9K ETH in total sale volume and has a 3.1 ETH floor price at Opensea. For a moment there, Goblintown was so hot that it flipped the almighty Bored Ape Yacht Club and became the highest-selling collection for a day or two.
The Mystery Of Goblintown’s Creators
At first, they thought it was notorious NFT artist Beeple. Then, that the infamous Yuga Labs was behind the project. For a time there, people even believed that the brain and voice behind “Beavis And Butthead” and “King of the Hill,” Mike Judge was Goblintown’s creator. And, since one of the Goblins kind of looks like Snoop Dogg, that rumor circulated too. It made sense because people still believe that Snoop is famed NFT collector Cozomo de’ Medici, even though that story proved to be false.
The only one that came forward and addressed the rumors was Beeple, who…
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