Crypto Updates

Binance Faces Pressure in Meeting UK Crypto Ad Rules

uk crypto

The Financial Conduct Authority (FCA) has disrupted
Binance’s plans to adhere to the UK’s new crypto marketing regulations. This
occurred after its UK partner, Rebuildingsociety.com, was barred from approving
crypto advertisements in the country.

The cryptocurrency exchange exchange, not being registered
with the FCA, had partnered with Rebuildingsociety.com just ahead of the
implementation of new crypto promotion rules. This partnership was aimed at
securing approval for the crypto exchange’s communications and advertisements.

The new rules mandate crypto firms to register with the FCA
to independently approve their promotions and advertisements. However, the
rules allow unregistered crypto firms to seek approval from authorized
entities.

However, the notice published by the FCA indicates that
Rebuildingsociety.com lacks the authority to approve crypto ads for firms. The
FCA further instructed the firm to “withdraw any existing approvals for
crypto promotions” and demanded a written confirmation of compliance by
Friday.

The regulator wrote: “On October 10 2023, we imposed
restrictions on rebuildingsociety.com Ltd to restrict it from approving
cryptoasset financial promotions. We have used our powers under section 55L of
the Financial Services and Markets Act to impose these restrictions.”

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