Content creator Jimmy Donaldson, better known as MrBeast is well-known across social media, with many familiar with his videos shared on YouTube, where he has more than 200 million subscribers.
In recent months, MrBeast was encouraged to post his videos on social media platform X, formerly known as Twitter, to test the monetization efforts put in place for content creators on the platform.
What Happened: Out of curiosity, MrBeast uploaded an old video to X in January that he had already shared to Alphabet Inc (NASDAQ:GOOG)(NASDAQ:GOOGL)-owned YouTube to test out the ad compensation.
The video was shared by X owner Elon Musk and saw a ton of views on the platform, with many fans of the platform encouraging sharing and viewership to help with the test. Musk’s tweet sharing the video had over 56 million views alone. It was also alleged X may have promoted the video from MrBeast based on findings from users not disclosing the post as an ad in their feeds.
MrBeast later shared the results of the video.
“My first X video made over $250,000! But it’s a bit of a façade. Advertisers saw the attention it was getting and bought ads on my video (I think) and thus my revenue per view is prob higher than what you’d experience.”
A screenshot shared by MrBeast reveals the tweet had 156,685,975 impressions and earned $263,665 in revenue.
Users were also intrigued as to how much the original YouTube video made but that question has not been publicly answered at the time of writing.
YouTube has been the platform of choice for the popular content creator.
Millions of views are common for MrBeast videos, with them ranking as the top individual and second overall YouTube account with 223 million subscribers, trailing only T-Series, an Indian music channel (255 million subscribers).
Thanks to his success on YouTube, earnings estimates for MrBeast state he made $82 million from June 2022 to June 2023.
The content of MrBeast’s videos varies widely, encompassing everything from competitive contests and extreme challenges to philanthropic activities, as well as a series of educational videos comparing $1 versus $1,000,000 spending scenarios.
The talk of monetized videos on X was ramped up after MrBeast used the platform to share that he had uploaded a new video on YouTube back in December…
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