Artificial intelligence technology has taken the tech world by storm this year with the popularity of the large language model-powered ChatGPT and the wider adoption of generative AI by enterprises.
The AI frenzy isn’t expected to die down anytime soon, and an analyst at Morgan Stanley is underlining key AI debates that will likely be triggered in the upcoming year.
Analyst Brain Nowak said these AI developments will have meaningful ramifications for the internet industry, tech sector and overall economy.
Personal AI Assistants: One of the debates will be centered around which companies will launch and scale the most compelling generative AI-enabled personal digital assistants, Nowak said in a recent note. Companies will likely focus on progressing toward a universal interface, removing friction and agentic AI integration, he said. These factors will determine user adoption and engagement, he said.
Nowak sees Alphabet, Inc. (NASDAQ:GOOG) (GOOGL) as the best-positioned to enable personal AI assistant technology, followed by Amazon, Inc. (NASDAQ:AMZN), Apple, Inc. (NASDAQ:AAPL) and Meta Platforms, Inc. (NASDAQ:META).
Future Of Search: Alphabet’s OpenAI rival Gemini will likely improve accuracy rates and reduce hallucination and likely narrow the competitive gap between OpenAI and Google, Nowak said.
AI Creator Tools: All eyes are on whether 2024 will see scaled generative AI creative tools and how these will impact broader engagement trends, the analyst said. The firm noted that text-to-image, voice-to-image, text-to-video, voice-to-video, creator chat bots and other generative AI creative tools are either available or on their way.
SMID-Cap AI Beneficiaries: Nowak delved into whether small-to-mid-cap companies can become beneficiaries of AI. Some SMID-cap internet companies that are investing in AI are already seeing material performance improvements faster than mega-caps, he said.
The analyst sees opportunities across online advertising with companies such as Snap, Inc. (NYSE:SNAP) and Pinterest, Inc. (NYSE:PINS); e-commerce companies such as Chewy, Inc. (NYSE:CHWY) and Etsy, Inc. (NASDAQ:ETSY); and video game software companies.
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