Another digital currency firm is making moves into the sports world as the Philippines crypto wallet service provider Coins.ph announced the company has partnered with the Philippine Basketball Association (PBA). The deal is the PBA’s first crypto partnership during its 47th season and the Coins.ph brand will be showcased at the premier tournament during the Philippine Cup.
Philippine Basketball Association Partners With Crypto Firm Coins.ph
Over the last year, well known digital currency companies like FTX, Crypto.com, Grayscale Investments, and Blockchain.com have integrated the firms into the sports world through various partnerships and endeavors. On June 3, the regulated fiat and crypto service provider Coins.ph announced it has partnered with the Philippine Basketball Association (PBA).
The PBA was initiated in 1975 and is the second-oldest professional basketball league in the world following the National Basketball Association (NBA). The league is composed of 12 franchised teams and the PBA season’s most prestigious tournament is the Philippine Cup. PBA teams include Barangay Ginebra San Miguel, Meralco Bolts, Converge Fiberxers, Magnolia Hotshots, Blackwater Bossing, Phoenix Super LPG Fuel Masters, Terrafirma Dyip, TNT Tropang Giga, Rain or Shine Elasto Painters, San Miguel Beermen, NLEX Road Warriors, and Northport Batang Pier.
The upcoming 2022 Philippine Cup will be the first time since 2019 that fans can experience the full-arena experience at 100% capacity. Coins.ph detailed in its announcement that the company’s “brand presence [will be] featured throughout the Philippine Cup.” Coins.ph plans to engage with fans by offering “interactive experiences” and promoting cryptocurrency awareness. PBA fans will be able to win cryptocurrencies and Coins.ph will also be highlighted in television ads during the 2022 PBA season.
“Basketball plays a very important part in the Filipino culture and that makes it a perfect match for Coins.ph, a proudly home-grown fintech brand in the Philippines,” Wei Zhou, the CEO of Coins.ph explained in a statement sent to Bitcoin.com News. Zhou added that in recent times, the firm has seen interest in Web3 and digital currencies grow and the PBA’s prominence can help bolster crypto awareness. Zhou added:
We have seen a surge in engagement with Web3 in the Philippines and we believe that more and more Filipinos are joining the crypto community. The PBA is a great platform to educate…
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