Binance, the global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and users, today revealed its user survey on the current state of the crypto market and expectations for 2025.
The survey polled over 27,000 Binance users from six continents, including Asia, Australia, Europe, Africa and Latin America, with their insights into the future of crypto adoption, perceptions of evolving regulations and emerging consumer trends.
Key findings include the following.
- 19.4% of respondents expect more crypto regulation in 2025, while 23.9% anticipate AI tokens to lead the market’s growth, signaling a shift in user perceptions that could lead to greater mainstream adoption and technological innovation.
- Nearly 45% of survey participants joined the crypto space in 2024, but daily trading remains strong among users, with 31.1% trading regularly.
- Binance Spot trading tops the list of most-used Binance products, with 25.9% of users actively engaging in it, followed closely by Binance Earn and Binance Convert at 25.3% and 17.3%, respectively.
- A significant 44.0% of respondents have allocated less than 10% of their overall wealth to crypto, while 24.3% hold between 10% and 25% in crypto assets.
Expectations for crypto market in 2025
A significant portion of the respondents expect to see more maturity and real-world relevance in the crypto industry in the coming year.
A notable 19.4% of the sample expect increased crypto regulations over the next 12 months, while 16.1% anticipate greater participation from traditional financial institutions and institutional investors in the crypto space.
Additionally, 16.5% foresee wider implementation of blockchain technology in real-world applications.
AI tokens are expected to dominate the market
Among emerging sub-sectors, our users expect AI tokens to lead the market in 2025 23.9% of our survey participants believe AI tokens will drive the market’s growth, making them the category of digital assets with the greatest perceived upward potential.
Memecoins come in second, with 19.1% of respondents showing confidence in their potential rise, followed by DeFi tokens at 12.4% and layer-one tokens at 12.3%.
Top HODL tokens emecoins, Bitcoin and BNB
When it comes to the most popular tokens among users, memecoins lead the pack, with 16.1% of respondents currently holding them.
Bitcoin is the second most-held asset at 14.4%, followed closely by BNB, sitting at…
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