Tottenham Hotspur has announced a global brand partnership
with Kraken, set to begin ahead of the 2024/25 season. Kraken will serve as the
Club’s first Official Crypto and Web3 Partner. Additionally, it will be the
Official Sleeve Partner for both the Men’s and Women’s teams.
Partnership Enhances Fan Experience
The partnership aims to enhance the understanding of
cryptocurrency among football fans. Both Tottenham Hotspur and Kraken plan to
use innovative technologies to improve the fan experience.
Kraken will engage
with the Club’s global fan base by offering exclusive content, hosting fan
events, and providing behind-the-scenes access to activities involving both
organizations.
Bivu Das, Kraken’s UK Managing Director, commented on the
news: “Partnering with Tottenham is about taking this technology another
step forward, and bridging knowledge gaps that hold some football fans back
from getting involved in the crypto ecosystem.”
“As a mission-driven crypto
exchange, we’re laser-focussed on spurring crypto adoption and empowering more
people to achieve financial freedom through digital assets.”
Meanwhile, Kraken
has announced a partnership with Atlético de Madrid, making it the Official
Crypto and Web3 Partner of the Spanish football club. Starting in the 2024
season, Kraken will also serve as the Official Sleeve Partner for all men’s and
women’s football shirts of Atlético de Madrid, as Finance Magnates reported.
We’re now the Official Crypto & Web3 partner and sleeve partner of @SpursOfficial 🌟⚽️Get ready for a game-changing partnership, on and off the pitch! #COYS pic.twitter.com/c44wOcKJgd
— Kraken Exchange (@krakenfx) July 16, 2024
Kraken Expands to F1
In addition to its relationship with Tottenham Hotspur,
Kraken will enhance its presence in Formula 1 by becoming the Official Crypto
and Web3 Partner of F1 DRIVE – London. Together, Tottenham Hotspur and Kraken
will also organize interactive competitions to engage fans interested in sports
and finance.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said:
“As a Club that aims to drive innovation in everything we do, we are delighted
to partner with yet another forward-thinking brand in Kraken – a true leader in
its field, recognised throughout the web3 industry for its emphasis on
education around the crypto ecosystem. We look forward to bringing our fans a
range of exciting events and experiences throughout the course of the
partnership.”
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